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19 Oct 2023

Impact of Urbanization on Real Estate Development

Impact of Urbanization on Real Estate Development

Urbanization refers to the population shift from rural to urban areas. In recent years, the impact of urbanization has been primarily seen with people moving from rural to urban areas in search of a better-quality lifestyle, job opportunities, and more income. As per the UN reports, the urbanization trend is expected to expand, with India's population reaching 400 million by the year 2050. With this, the country will become the fastest-growing urbanization nation globally.

With a horde of people migrating to urban areas, the demand for residential real estate developments has skyrocketed, with numerous projects being developed, be it affordable housing, mid-segment homes, or luxury apartments. Real estate projects in urban areas are constructed with wide open spaces, premium specifications, and modern layouts, which, in turn, attract homebuyers to engage in such quality of life.

In this blog, we will discover the four critical effects of urbanization in the real estate market. Urbanization has significantly affected the real estate market, with new trends emerging among homebuyers. Let's delve into the four critical factors affecting the real estate market in urban areas.

  1. Rise of Gated Community Living

    Gated communities and integrated townships are gaining popularity among homebuyers, owing to these societies' numerous perks and benefits. Post-pandemic, people realized the importance of space and socialization after being in lockdown for several months. The shift towards hybrid work scenarios allowed modern-age people to opt for societies located in a strategic location while also being self-sufficient.
    In the ordinary real estate market, gated communities and townships provide professional 24*7 security, lifestyle amenities, a like-minded community, and easy access to daily needs and essentials. This not only helps simplify the lives of people but also allows them to spend quality time with their families.
  2. Digital Transformation in Real Estate

    Digitalization has changed the dynamics of the real estate sector by introducing virtual reality, 3D printing, online virtual tours of the property, and automated service support. The digital marketing transformation has allowed sellers and buyers to connect seamlessly, exchange transactions, conduct property tours online, and undertake a hassle-free property buying process.
  3. Green & Sustainable Urban Development

    With the expanding real estate market, the growing population in urban areas has put immense pressure on the environment. This has given rise to using green and sustainable measures while developing residential societies. It has become the core principle of architects and developers to consider eco-friendly measures to lay the foundation of buildings in order to contribute to the planet and save energy. Besides contributing to the environment, green and sustainable developments help reduce maintenance costs.
  4. Quality of Life

    It is noteworthy to realize the changing needs and demands of modern-age homebuyers as they look for high-end housing. An elevated quality of life has become the primary focus of homebuyers. People are looking for lifestyle amenities, top-notch facilities, and access to daily requirements, all within reach while choosing a home in an urban setting.


To sum up, it can be seen that most of the population is transitioning to an urban lifestyle for quality standard living and better employment opportunities. This has opened doors to an array of projects to be developed in prime locations, offering everything at one place.

If you are searching for residential projects in Pune, consider residential properties in Hadapsar at Amanora Park Town. This township is India's 1st fully integrated township with in-house schools, malls, commercial avenues, and supermarkets for daily needs. Besides being an all-encompassing gated township, Amanora Park Town has ample open spaces and lush landscapes to keep green and sustainable measures in place while fostering a safe environment for residents.